How To

Market VIP Weekends

for

About This Page

The process of offering VIP Weekends to your audience is different than other programs, like Laser Coaching. Instead of sending an email campaign asking your subscribers to purchase your program, your emails will ask them to have a conversation with you about buying your VIP Weekend.

Since the price of VIP Weekend is more then $2K, a more effective strategy is to use your email campaign to sell a conversation with you. In the conversation, you can answer their questions and help them with their buying decision.

To offer VIP Weekend to your audience, you'll need several marketing materials, which are all listed on this page.

For each item, you'll find a link that will take you directly to the page you need, in order to complete the setup steps.

Click the dropdown arrow to see an explanation of each step.

Prepare VIP Weekend Marketing Materials

Step 1: Prepare Marketing Materials

Your VIP Weekend Marketing Materials include promotional emails and payment links. Customize these in Step 1.

Step 1a: Customize Promotional Emails

To offer a VIP Weekend to your subscribers, customize your promo email templates.

Check subject lines and replace the red text with your own information.

A single campaign is 3 emails (2-3 days)

Step 1b: Create a Payment Link

Since you'll be having calls with potential buyers, there's no need for a sales page. You can use a payment link to take their payment info right on the call, or send the payment link for their use later, when they're ready to buy.

Click below to create a payment links for Live VIP Weekend and Virtual VIP Weekend.

Step 2: Offer VIP Weekend To Your Audience

In Step 1, you prepared your email copy. With that prep work done, your last step is to prepare and send email campaigns to promote your VIP Weekend.